Small shop. Night bites.
An online-only catfish tackle shop from Grand Rapids & Benton Harbor, Michigan.
The founderAaron Yarbrough Jr.
Aaron is a Grand Rapids & Benton Harbor night catfish angler. You'll usually find him chasing channel cats after dark, including at Plaster Creek, with a couple of rods out and a light on the water.
Reel Deal Fishing grew out of those nights. The idea is simple: sell the gear that actually helps you catch catfish in the dark, describe it honestly, and price it fairly.
Michigan DNR Master Angler 2026: 41-inch flathead catfish, Grand River
Aaron's 2026 Master Angler patch from the Michigan Department of Natural Resources.
[Aaron to add: how he got into fishing, a favorite catch or spot, and why he started the shop. 2–4 sentences.]
Online only. Catfish first. No live bait.
We focus on catfish and night-fishing tackle and ship it to you. No storefront, no live bait, no fluff.
The Reel Deal promise
Honest descriptions
If we don't know a spec, we won't make one up. What you read is what you get.
Fair prices
No fake countdown timers and no pressure. Just good gear at a fair price.
Lead-free options
Lead-free steel sinkers are in the lineup, and every lead item is clearly labeled.
Join the crew.
Get early access + 50% off your first order.
Tackle drops and the occasional night-bite report. No spam.